Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. In the past two years, smartphone providers intensively put mobile on the map, therefore much more meaningful revenues should be expected in upcoming 2011 & 2012. …...
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Social 2.1 – Social Across The Border (21 Sep 2010 – Tue)
With the ever increasing importance of tourism market for the economy of Hong Kong, manybrands and companies are eyeing on how to access and to reach Mainland China and overseastourists through social media cost effectively and efficiently. In addition, travel agencies, travelmedia and related brands and products are also gearing up their resources to deploy …...
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女性天生善於交際，隨著互聯網和社交媒體大行其道，令現代女性更有機會表現自我風格及獨特的個人品味，她們往往成為網民聚焦，吸引網民加入互動。完美的女性總是隨著時間、閱歷，不斷地變化！由過往傳統持家女人 (統稱 Lady 1.0) 成為現代白領麗人 (統稱 Lady 2.0) ，再蛻變成為新派上網女性 (Lady 3.0)，她們善用Facebook、Blog、Twitter、微博細訴自己的觀點與情感。今次Lady 3.0 聚會正是誠邀多位名人嘉賓和事業女性暢談她們的上網心得和知名品牌之成功個案分享，幫助市場營銷員更了解天生消費精明的女性心態及探討如何部署這個消費潛力巨大的女性市場。 時間 : 8月3日 ; 14:30-18:00 地點: 九龍塘達之路78號生產力大樓4樓展覽廳(港鐵九龍站C出口 語言: 粵語...
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