香港作為「盛事之都」，充滿無限機遇，結合國際化視野與在地文化，吸引全球目光。從世界級展覽、國際會議到大型娛樂活動，香港的盛事不僅推動經濟發展，更成為品牌營銷的絕佳平台。透過這些活動，企業可以有效建立品牌形象，觸及多元受眾，提升市場影響力。是次高峰論壇將深入探討如何利用「盛事之都」的優勢，創造出更多創新營銷策略，助力企業在全球市場中脫穎而出。
Date: 14 July 2025 (Monday)
Time: 14:00 – 18:00 (Registration at 13:30)
Location: Conference Hall, 4/F, HKPC Building, 78 Tat Chee Ave, Kowloon Tong
CPD: 3.5 Hours
Fee: HK$280 (HKIM &HKAIM Member) , HK$380 Non-Member
Register: https://hkim.org.hk/regnpay/form/2025HKIMSymposium?id=30510
Keynote Speaker:
盛事之都
Ms. Marilyn Tham, General Manager, Mega Events, MICE & Cruise, Hong Kong Tourism Board
Plenary Speakers:
展覧盛事
Ms. Shirley Chu, General Manager, Exhibition Group Limited
低空盛事
Mr. Samuel Lam, CEO, X Social Group Holdings Limited
Panel Discussion – Moderator:
Dr. Amen Lee, Education Committee Chairperson, Hong Kong Institute of Marketing
Panel Speakers:
體育經濟
Ms. Sherry Cheung, Chairman, Liverpool FC International Academy (Hong Kong)
文藝經濟
Ms. Angie Chung, Director, Business Development, West Kowloon Cultural District Authority
熊貓經濟
Mr. Franklin Law, Marketing Director, Ocean Park Corporation