With funding support from the Cultural and Creative Industries Development Agency (CCIDA) (formerly known as Create Hong Kong (CreateHK), HKAIM has been working on multiple projects to facilitate growth of the creative industry.
Designed to cultivate local digital advertising creative talents and explore new avenues of promotion for local writers, this support program aims to assist local startup digital advertising companies in designing and producing digital advertising campaigns for emerging local writers and their published works. It boosts the exposure of participating writers and promotes a reading culture to the public.
To encourage digital advertising companies to employ and train fresh graduates who aspire to develop their career in the industry and to foster the development of the digital advertising industry by nurturing more well-equipped digital advertising talents.
This program supports newly established advertising production companies and emerging directors by providing funding, professional guidance, training, and promotion, enabling them to create microfilms that highlight creativity and talent. It also offers opportunities for local singers to participate in the microfilms, showcasing their songs and providing on-screen performances and publicity.