Mr. Charles Mok: “I am pleased to extend my warmest greetings to all the members and friends of the Hong Kong Association of Interactive Marketing (HKAIM), on the occasion of the inauguration of your Association.
In today’s Internet-enabled business environment, the application of online, interactive and electronic advertising and marketing is the most effective means for companies to get their messages across to their target customers. However, as the adoption of interactive marketing grows, there is an increasing demand for regulatory compliance and the development of industry best practices.
I am delighted to see HKAIM take charge of the role to advocate for the industry, and organize to set standards and guidelines that will increase the value and benefits of interactive marketing for both the industry and its clients.
As the only interactive-centric professional organization dedicated to the enhancement and acceleration of business opportunities, professional development, and networking for the interactive marketing professionals in Hong Kong, HKAIM will play an important role in providing the opportunity for professionals from marketers, agencies and vendors to network, share best practices and learn about the latest industry developments.
Please accept my best wishes for a memorable inauguration ceremony, and for continuous growth of your Association, and more business opportunities for your members. “