Mobile Marketing Survey 2013 Report
Keynote speech by Mr. Esmond Lee, JP
Executive Director (Financial Infrastructure), Hong Kong Monetary Authority
Speech topic: Mobile, Internet-based and Electronic Payments – Initiatives and Regulations PowerPoint / Video
Mr. Edwin Lai
Head of Large Merchant Team, PayPal Hong Kong & Taiwan
Speech Topic: The Emerging Mobile Commerce PowerPoint / Video
Mr. Kenneth Kwok
Managing Director, Beehive Strategy
Speech Topic: How to effectively measure mobile user behaviour Video
Mr. Keith Chow
Chief Operating Officer, Hotmob Limited
Speech topic: Mobile ads in the perspective of user experience PowerPoint / Video
Mr. Michael Yung
Chief Information Officer, Next Media Limited
Speech Topic: From Mobile App to Mobile Business PowerPoint / Video
Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients PowerPoint / Video
Mr. Bernie Wong
Digital Director, AGENDA (Hong Kong) Limited
Speech topic: From Starbucks App to your cup, the app-brewing journey PowerPoint / Video