GENEVA & HONG KONG, Nov 7, 2011 – The HKAIM (Hong Kong Association of Interactive Marketing) today announced that they are now officially representing the I-COM (International Conference on Online Media Measurement) in Hong Kong. The HKAIM will be joining other leading associations in the Digital Advertising space in representing the I-COM in over 45 countries and helping to structure the debate on the future of Online Measurement. Francis Fong Chairman of HKAIM, commented: We are pleased to announce our partnership with I-COM, as this has extended the reach of HKAIM significantly into an international basis. And since the world is now a global village, thanks to the internet, thus ourpartnership means a lot for the future of digital advertising both locally and internationally.
Andreas Cohen, Chairman of I-COM, commented: “Internet penetration in Hong Kong has doubled in 10 years, from 34.1% in 2000 to 69.8% in 2010. In the context of a dynamic economy, that opens up huge and largely untapped opportunities for online advertisers today. It is therefore very timely to address Online Measurement issues to propel the growth of the digital advertising space in Hong Kong. We are happy to support HKAIM in this endeavor.”
About the HKAIM:
The establishment of HKAIM is to bridge the gap between the advertising and the technology sectors, to identify standard and regulations within the industry in Hong Kong , and promote the value and success of Interactive Marketing to public community. We will also like to facilitate the communication between the regulator and the industry, on issues such as Freedom of Online Speech, spamming control, Online regulation, etc. For more information visit www.hkaim.org or follow HKAIM at www.twitter.com/hkaim.
I-COM is a global, industry-backed community of data champions exploring measurement challenges to grow the Digital Advertising industry. I-COM works toward best practices, standardization and tripartite consensus, facilitates learning via international benchmarking and showcases state of the art developments where data is making a difference. The next I-COM Global Summit will be held on October 14-18, 2012 in Rome, Italy. For more information and registration, please visit our website at www.i-com.org or follow I-COM atwww.twitter.com/icomglobal.