eCMO Summit 2011

eCMO Conference had been held in 2008, 2009 and 2010 with overwhelming responses. Riding on the past success, HKAIM will held eCMO Summit 2011 for the 4^th time, integrated with the new and the old to explore how companies create effective marketing strategies by leveraging traditional and unconventional marketing approaches. For 2011, the theme will be “e-Commerce 2.0 – The New Era”. Throughout the Conference, the marketing leaders across a breadth of industries will provide their perspectives on the opportunities, trends, and challenges affecting the rapidly changing landscape. And this time we will extend our scope to cover some aspect and case studies throughout the Greater China. With today’s technology, many people are becoming quite familiar with e-commerce, whether they realize it or not. Consumers will continue to shift from shopping at physical stores to shopping online. Increased use of smartphones, tablets and computers is contributing to this, as well as greater online selection, better prices and new business models including daily deals like Groupon. Another boost to e-commerce is due to traditional brick-and-mortar stores creating a bigger and better online and social media presence. We invite you to join this Conference to explore the how the e-Commerce is changing in the new Era with the help of Web 2.0.