Objectives of HKAIM are
- Identify standard and regulations within the industry in Hong Kong
- Liaise with Hong Kong and China Government on industry-related issues
- Promote the value and success of Interactive Marketing to public community
- Provide platform for industry professional to share ideas
- Enable the continuity of the professional development in the industry
- Provide opportunity to network with fellow marketers, agencies and vendors while sharing best practices and the latest industry developments