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Mr. Richard Li – Chairman, PCCW Limited

Mr. Richard Li: “I am confident that HKAIM  will brilliantly achieve its objectives: to connect the IT and marketing industry; to provide a common platform for IT and marketing people to exchange their professional knowledge and leverage their expertise …”

Marketing using interactive means improves business efficiency and  cost effectiveness. It also helps individual users find  information, conduct transactions and manage their lives anywhere, anytime.

Before IT and marketing start to converge, professionals in these disciplines tend to work independently and speak very different languages. While digital/interactive marketing is  becoming more popular, it is essential for IT people to understand the business needs of marketing people and for marketing people to know how to work with IT people to put the latest technology into best uses.

I am confident that HKAIM  will brilliantly achieve its objectives: to connect  the IT and marketing industry; to provide a common platform for IT and marketing people to exchange their professional knowledge and leverage their expertise; and , most fundamentally, to promote interactive marketing among the local business sector, NGO, education institution s and the local community.