Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. In the past two years, smartphone providers intensively put mobile on the map, therefore much more meaningful revenues should be expected in upcoming 2011 & 2012. The market is now worth 2.5 billion dollars in mobile
commerce transactions, and t⋯⋯his number should double over each of the next couple of years. While digital consumers are getting more sophisticated, marketers are bringing out forth new strategies to accommodate customers’ needs through different channels. It but then lead to a question of making better planning and intergration of the available opportunities each channel provides in order to achieve a cost-effective
marketing.At the frontier of marketing, it becomes vital to leverage mobile channel for customer acquisition, revenue maximization, branding and retention.
Riding on the past success of mCMO Conference 2009, Hong Kong Association of Interactive Marketing (HKAIM) is presenting the mCMO Conference 2010 to further explore creative marketing strategies beyond ways of traditional marketing mix. mCMO Conference 2010 is a focused half-day event which gathers an unprecedented lineup of marketers and mobile channel professionals including mobile operators, innovative application providers, mobile device makers and interactive advertising agencies. Delegates will learn about the latest mobile tools, best practices and efficient ways in generating qualified sales leads.
Date: 11 November 2010 (Thursday)
Time: 2:00 pm – 6:00 pm
Venue: Exhibition Hall, 4/F HKPC Building, 78 Tat Chee Avenue, Kowloon
******* Mobile Marketing Survey 2010 ********
We are also conducting a mobile marketing survey, please also spend 1 minute to fill in the survey form at http://tinyurl.com/mcmo2010-survey and we are going to announce the survey result at mCMO Conference 2010.