Objectives of HKAIM are

• Identify standard and regulations within the industry in Hong Kong
• Liaise with Hong Kong and China Government on industry-related issues
• Promote the value and success of Interactive Marketing to public community
• Provide platform for industry professional to share ideas
• Enable the continuity of the professional development in the industry
• Provide opportunity to network with fellow marketers, agencies and vendors while sharing best practices and the latest industry developments

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